---
title: Create and Promote a Wishlist
description: Create wishlists on WizOrder or WizShop, publish them as promoted collections, and convert them into carts or catalogs when you're ready.
---

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October 1, 2026

# Create and Promote a Wishlist

Wishlists let you save products directly from the catalog on the **Sales Rep App (WizOrder) or the Online Storefront (WizShop)**, so nothing gets lost between a customer conversation and an order. Reps can build wishlists for customers on the go, buyers can save products they are interested in, and admins can publish wishlists as **Promoted Products** to highlight key products.

This article explains how to create, promote, and manage wishlists, including who can see which wishlists on the Wishlists page.

**Platform:** WizOrder & WizShop     |      **Who is this for:** Sales Reps ,Admins & Buyers

**To Get There:** Products **\>** Heart icon

---

#### Table of Contents

| **Section** | **Topics** |
| --- | --- |
| **A** | [Create a Wishlist](https://knowledge.wizcommerce.com/create-and-promote-a-wishlist#section_a) |
| **B** | [Add Multiple Products to Wishlist](https://knowledge.wizcommerce.com/create-and-promote-a-wishlist#section-b) |
| C | [Publish Wishlists as Promoted Products](https://knowledge.wizcommerce.com/create-and-promote-a-wishlist#section_c) |
| D | [Manage Wishlists](https://knowledge.wizcommerce.com/create-and-promote-a-wishlist#section_d) |
| **E** | [FAQs](https://knowledge.wizcommerce.com/create-and-promote-a-wishlist#faq) |

---

#### Before You Begin

- Sales representatives and administrators must have access to **WizOrder**.
- Buyers must have access to the **WizShop** storefront.
- To publish a wishlist as promoted products, you must have **Admin** access in **WizOrder**.
- You can create as many wishlists as needed and add as many products as needed to each one.

---

### A. Create a Wishlist

#### On the Sales Rep App (WizOrder)

1. Browse the Products page and find a product you want to save.
2. Click the heart icon on the product card or on the [Product Detail Page](https://knowledge.wizcommerce.com/understanding-your-product-catalog-structure).
   
   ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Apr-08-2026-05-22-49-8935-AM.png?width=670&height=328&name=image-png-Apr-08-2026-05-22-49-8935-AM.png)
3. Select an existing wishlist (for example “Hot Picks”) or [create a new wishlist](https://knowledge.wizcommerce.com/create-and-promote-a-wishlist).
   
   ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Apr-08-2026-05-23-03-0063-AM.png?width=670&height=332&name=image-png-Apr-08-2026-05-23-03-0063-AM.png)
4. The product is added to the selected wishlist.

You can add as many products as needed to a single wishlist and create as many wishlists as you need. The wishlist icon in the top toolbar provides quick access to all saved wishlists.

#### On the Online Storefront (WizShop)

Buyers browsing the Online Storefront (WizShop) can save products to wishlists the same way:

1. Click the heart icon on any product card or from the [PDP](https://knowledge.wizcommerce.com/understanding-your-product-catalog-structure).
   
   ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Apr-08-2026-05-23-55-8743-AM.png?width=670&height=324&name=image-png-Apr-08-2026-05-23-55-8743-AM.png)
2. Select a wishlist
3. Select a wishlist, and the product is saved.

**Note:** Wishlists created by buyers on WizShop are visible to their assigned sales representative in WizOrder. This gives sales representatives insight into customer interests even when the buyer has not yet placed an order.

---

### B. Add Multiple Products to Wishlist

To add several products to a wishlist at once, use Select Mode instead of clicking the heart icon on each card.

1. On the **Products** page, click the **Order Mode** toggle in the top bar to switch it to **Select Mode**.
   
   ![2-Jul-09-2026-10-35-22-8081-AM](https://knowledge.wizcommerce.com/hs-fs/hubfs/2-Jul-09-2026-10-35-22-8081-AM.png?width=670&height=365&name=2-Jul-09-2026-10-35-22-8081-AM.png)
   
   ![2-Jul-09-2026-10-35-22-8081-AM](https://knowledge.wizcommerce.com/hs-fs/hubfs/2-Jul-09-2026-10-35-22-8081-AM.png?width=670&height=365&name=2-Jul-09-2026-10-35-22-8081-AM.png)
2. Click the checkbox on each product you want to add.
   
   ![3-Jul-09-2026-10-35-22-7140-AM](https://knowledge.wizcommerce.com/hs-fs/hubfs/3-Jul-09-2026-10-35-22-7140-AM.png?width=670&height=365&name=3-Jul-09-2026-10-35-22-7140-AM.png)
3. A selection bar appears at the bottom of the screen showing the count (for example, 5 selected). 
   
   ![4-Jul-09-2026-10-35-22-6081-AM](https://knowledge.wizcommerce.com/hs-fs/hubfs/4-Jul-09-2026-10-35-22-6081-AM.png?width=670&height=365&name=4-Jul-09-2026-10-35-22-6081-AM.png)
4. In the selection bar, click the arrow next to the green action button. Choose **Add to wishlist** from the dropdown. 
   
   ![4-Jul-09-2026-10-35-22-6081-AM](https://knowledge.wizcommerce.com/hs-fs/hubfs/4-Jul-09-2026-10-35-22-6081-AM.png?width=670&height=365&name=4-Jul-09-2026-10-35-22-6081-AM.png)
5. In the **Add to wishlist** dialog, do one of the following: 
     - Add to an existing wishlist: Click the checkbox next to the wishlist name from the list.
       
       ![6-Jul-09-2026-10-35-22-1055-AM](https://knowledge.wizcommerce.com/hs-fs/hubfs/6-Jul-09-2026-10-35-22-1055-AM.png?width=670&height=366&name=6-Jul-09-2026-10-35-22-1055-AM.png)
     - Create a new wishlist: Click **+ Wishlist** in the top right, enter a name, and save. The new wishlist appears in the list with a checkbox already selected.
6. Click Done. The selected products are added to the chosen wishlist, and Select Mode closes.
   
   ![7-Jul-09-2026-10-35-22-1051-AM](https://knowledge.wizcommerce.com/hs-fs/hubfs/7-Jul-09-2026-10-35-22-1051-AM.png?width=670&height=365&name=7-Jul-09-2026-10-35-22-1051-AM.png)

Note: **Select Mode** works the same way on the WizOrder mobile app, tap the **Order Mode** toggle to switch to **Select Mode**, tap each product to select it, and use the selection bar at the bottom to add them to a wishlist

---

### C. Publish Wishlists as Promoted Products

Admins can publish wishlists so they appear as promoted products on the Sales Rep App (WizOrder). This is useful for:

- Highlighting seasonal collections (e.g., “Holiday Best Sellers”)
- Featuring new product arrivals
- Running promotional campaigns around a set of products.

##### **» Steps to Promote a Wishlist (Mobile App):**

1. Log in to the Sales Rep App (WizOrder) using your admin credentials.
2. Add products to an existing wishlist or create a new wishlist.
3. On the Products page, click the heart icon at the top to open your wishlists. Then click the three-dot menu next to the desired wishlist.
   
   ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Apr-08-2026-05-25-46-3492-AM.png?width=670&height=928&name=image-png-Apr-08-2026-05-25-46-3492-AM.png)
4. Select Publish to mark the products in that wishlist as promoted products.
   
   ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Apr-08-2026-05-25-56-7154-AM.png?width=670&height=386&name=image-png-Apr-08-2026-05-25-56-7154-AM.png)
5. Once published, the Promoted Products section appears at the top of the Products listing page, just above the Categories and Collections sections.
   
   ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Apr-08-2026-05-27-04-8449-AM.png?width=670&height=937&name=image-png-Apr-08-2026-05-27-04-8449-AM.png)
6. To remove a published wishlist, go to the Wishlist page, click the three-dot menu next to the published wishlist, and select **Unpublish**

##### **» Steps to Promote a Wishlist (WebPortal):**

The Wishlists page gives you a central view of every wishlist, which is useful when you are reviewing or managing multiple wishlists at once.

1. Find the wishlist in the list. Check the **Promoted** column to see its current state, **Yes** means it is live as a promoted collection, **No** means it is private. 
   
   ![2-Sep-30-2026-01-48-43-7014-PM](https://knowledge.wizcommerce.com/hs-fs/hubfs/2-Sep-30-2026-01-48-43-7014-PM.png?width=670&height=380&name=2-Sep-30-2026-01-48-43-7014-PM.png)
2. In the **Actions** column on the right, click the **three-dot menu** next to the wishlist.
   
   ![3-Sep-30-2026-01-48-43-7206-PM](https://knowledge.wizcommerce.com/hs-fs/hubfs/3-Sep-30-2026-01-48-43-7206-PM.png?width=670&height=379&name=3-Sep-30-2026-01-48-43-7206-PM.png)
3. Select **Publish** to promote the wishlist or **Unpublish** to remove it from the Promoted Products section.
   
   ![publish-1](https://knowledge.wizcommerce.com/hs-fs/hubfs/publish-1.png?width=670&height=379&name=publish-1.png)
4. The **Promoted Products** rail updates automatically once the action is complete. 
   
   ![promoted products](https://knowledge.wizcommerce.com/hs-fs/hubfs/promoted%20products.png?width=670&height=379&name=promoted%20products.png)

**Note:** The **Promoted Products** section on WizOrder is built from published wishlists, not collections. To change which products appear there, update the wishlist and publish it again. See [C. Publish Wishlists as Promoted Products](https://knowledge.wizcommerce.com/create-and-promote-a-wishlist#section_c).

##### **» Steps to Share Wishlist via a Link (WebPortal)**

Copy a shareable link to any wishlist you've built in WizOrder (Guest Mode). The Copy Link option is only available in Guest Mode, and only in the web version of WizOrder, this action isn't available in the mobile app.

1. Go to the **Wishlist page** in the web version of WizOrder. 
   
   ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Aug-14-2026-11-32-17-6685-AM.png?width=670&height=395&name=image-png-Aug-14-2026-11-32-17-6685-AM.png)
2. Find the wishlist you want to share, then click the **three-dot menu** in the **Actions** column for that wishlist.
   
   ![image-png-Aug-06-2026-12-39-09-2578-PM-1](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Aug-06-2026-12-39-09-2578-PM-1.png?width=670&height=381&name=image-png-Aug-06-2026-12-39-09-2578-PM-1.png)
3. Click Copy URL to copy the shareable link.
   
   ![image-png-Aug-06-2026-12-39-31-9902-PM-1](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Aug-06-2026-12-39-31-9902-PM-1.png?width=670&height=380&name=image-png-Aug-06-2026-12-39-31-9902-PM-1.png)

**Tip:** You can also copy the link from the Wishlist page. Go to **Sales \> Wishlist,** click the **three-dot menu** in the Actions column for the wishlist you want, and click **Copy URL**.

![image-png-Aug-06-2026-01-57-53-7154-PM-1](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Aug-06-2026-01-57-53-7154-PM-1.png?width=670&height=381&name=image-png-Aug-06-2026-01-57-53-7154-PM-1.png)

**Note:** 

- To promote a wishlist ensure that you are in the Guest Mode.
- A wishlist created under a customer's name is only visible when you select that customer from the customer selection dropdown. 
  
  ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Jul-28-2026-08-59-35-5814-AM.png?width=670&height=381&name=image-png-Jul-28-2026-08-59-35-5814-AM.png)
  
  ![customer dropdown](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Jul-28-2026-09-06-37-0266-AM.png?width=670&height=381&name=image-png-Jul-28-2026-09-06-37-0266-AM.png)  
    - Once the customer is selected, the customer-specific **Wishlist** will be visible, however, these customer specific W**ishlists** cannot be promoted or published.
      
      ![Customer's wishlist](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Jul-28-2026-09-06-58-7523-AM.png?width=670&height=381&name=image-png-Jul-28-2026-09-06-58-7523-AM.png)
    - Wishlists created in guest mode appear under **My Wishlist,** and you can publish any of them as promoted products.
      
      ![my wishlist](https://knowledge.wizcommerce.com/hs-fs/hubfs/image-png-Jul-28-2026-11-14-41-9221-AM.png?width=670&height=381&name=image-png-Jul-28-2026-11-14-41-9221-AM.png)

---

### D. Manage Wishlists

The Wishlists page is the central view for all wishlists across your store. Use it to rename, delete, publish, or unpublish wishlists without opening each one individually.

1. The Wishlists page lists wishlists created by admins or reps for customers, along with each wishlist's customer, total items, source, promoted status, and creation and update timestamps. Use the filters above each column to narrow the list by name, customer, source, or date.
   
   ![1-Sep-30-2026-01-48-43-6478-PM](https://knowledge.wizcommerce.com/hs-fs/hubfs/1-Sep-30-2026-01-48-43-6478-PM.png?width=670&height=380&name=1-Sep-30-2026-01-48-43-6478-PM.png)
2. Find the wishlist you want to manage. Check the **Promoted** column to see its current state, **Yes** means it is live as a promoted collection on WizOrder, **No** means it is private.
   
   ![2-Sep-30-2026-01-48-43-7014-PM](https://knowledge.wizcommerce.com/hs-fs/hubfs/2-Sep-30-2026-01-48-43-7014-PM.png?width=670&height=380&name=2-Sep-30-2026-01-48-43-7014-PM.png)
3. In the **Actions** column on the right, click the **three-dot menu** next to the wishlist.
4. Choose one of the following: 
     - **Rename:** Edit the wishlist name. The new name is what buyers see if the wishlist is published.
     - **Delete:** Permanently remove the wishlist and all its saved products. This cannot be undone.
     - **Copy URL:** Copy the wishlist URL to share it with website users.
     - **Publish:** Promote the wishlist so it appears in the **Promoted Products** section on WizOrder. If the wishlist is already published, the same option lets you unpublish it.
       
       ![3-Sep-30-2026-01-48-43-7206-PM](https://knowledge.wizcommerce.com/hs-fs/hubfs/3-Sep-30-2026-01-48-43-7206-PM.png?width=670&height=379&name=3-Sep-30-2026-01-48-43-7206-PM.png)
5. The **Promoted** column updates automatically once the action is complete.
   
   ![2-Sep-30-2026-01-48-43-7014-PM](https://knowledge.wizcommerce.com/hs-fs/hubfs/2-Sep-30-2026-01-48-43-7014-PM.png?width=670&height=380&name=2-Sep-30-2026-01-48-43-7014-PM.png)

**Note:**

- Personal wishlists created by other users (admins or reps) do not appear on this page. Your personal wishlist appears here under the **guest customer**.
- Unpublishing does not delete the wishlist or its products, you can republish it anytime from the same Actions menu.
- Only the user who created a wishlist can update its products, rename it, or republish it as Promoted Products. If someone else created the wishlist, ask them to make the changes from their account.

---

#### FAQs

**1. Can more than one wishlist be published as promoted products at the same time?**

**A.** Yes, more than one wishlist can be published as promoted products at the same time. 

**2. What happens to the promoted products section when a wishlist is unpublished?**

A. The Promoted Products section is removed from the top of the product list page once a wishlist is unpublished. Products in the wishlist are not deleted,  they remain saved in the wishlist for future use.

**3. Why can't I see a wishlist another admin or rep created?**

**A.** The Wishlists page shows only wishlists created for customers. Personal wishlists created by any admin or rep are visible only to the person who created them. Your own personal wishlist appears on the Wishlists page under the guest customer. Even when you can see a wishlist, only the user who created it can update, rename, or republish it.

**4. Can I import a wishlist?**

**A.** No, importing wishlists is currently not supported. To add many products to a wishlist at once, use Select Mode. See [Can I add all products from a category to a wishlist at once?](https://knowledge.wizcommerce.com/can-i-add-all-products-from-a-category-to-a-wishlist-at-once)

**5. Is a wishlist the same as a collection?**

**A.** No. Wishlists and collections are separate lists of products. A product being in a collection does not add it to a wishlist, and a product being in a wishlist does not add it to a collection.

**6. I updated my Promoted Products, but the old products are still showing. Why?**

**A.** Promoted Products are built from published wishlists, and a wishlist can only be updated by the user who created it. This means you can update, rename, or republish only the wishlists you created yourself. 

If the wishlist was created by someone else, only they can update the products and publish the changes from their account. The Promoted Products section will then show the updated products. Renaming or updating a collection in **Product Tools \> Collection Management** does not change a wishlist. See FAQ 5.

---

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