Key terms for AI Catalog Imagery

This glossary covers the core image types and editing tools in WizStudio. It explains the difference between silo images and lifestyle scenes, and what each editing tool, AI Expander, Image Editor, Relight, Variant Builder, Dimension Lines, Video creations  is used for.

Table of Contents 

A. Image Types

1. Silo: A product-only image with a clean, isolated background, no scene, no props. Used for catalog consistency and product listings where a neutral presentation is required. Example: a mirror isolated on a white background.

2. Lifestyle Generator: A styled, real-world scene using your product image. WizStudio places your product into a designed environment, such as a living room, dining setup, or retail shelf, to create imagery suitable for catalogs, websites, and social media. Example: a console table styled with layered mirrors, vases, and framed art.

B. Editing Tools

1. AI Image Expander: Extends the frame of an existing image beyond its original crop while maintaining visual continuity. Used when you need a different aspect ratio for a catalog layout, website banner, or social post.

2. AI Image Editor: Makes targeted edits to an existing image using plain language instructions. Describe the change you want, for example, "Change the wall color to beige", "Replace flowers with green foliage", or "Remove background decor", and WizStudio applies the update while preserving the product.

3. Relight Image: Adjusts the lighting conditions within an existing image without changing the product itself. Used to brighten dark scenes, simulate warm or cool lighting, create a studio-lit effect, or improve the overall realism of a lifestyle image.

4. Variant Builder: Generates multiple visual variations of a product at scale. Used when a product exists in multiple colors, finishes, or fabric options. Instead of editing each variation manually, Variant Builder creates consistent imagery across the full range in one workflow.

5. Dimension Lines: Adds scaled technical line drawings with measurements to a product image. Commonly used for installation guides, product spec sheets, wholesale buyer reference, and compliance documentation. Displays height, width, and depth directly on the product image.

C. Video Types

WizStudio's AI Video Generator produces five types of video from a single product photo. Each type is a tab at the top of the video generator, and you can switch between them at any time.

1. Lifestyle: Stages your product in a realistic scene or setting, so buyers see it in a real environment. Best built from a lifestyle image as your starting frame.
2. Product Close-Up: Keeps the focus on the product to highlight its texture, detail, and craftsmanship. Best built from a lifestyle image as your starting frame.
3. Advertisement: Produces a polished, marketing-ready promotional video suitable for campaigns and paid placements.
4. UGC: Mimics the look and feel of user-generated content, the informal, authentic style common on social feeds.
5. 360° Spin: Rotates your product through a full 360-degree view so buyers see every side. Best built from a silo image (clean background, no scene), which produces a cleaner rotation.

FAQs

1. What is the difference between a Silo image and a Lifestyle image?

A. A Silo image shows the product on a clean, isolated background with no scene or props, used for product listings and catalog consistency. A Lifestyle image places the product in a real-world setting to show it in context, used for marketing, websites, and social media.

2. When should I use a Product Close-Up video instead of a Lifestyle video? 

A. Use Product Close-Up when the focus should be entirely on the product's texture, detail, or form,  without any surrounding scene. Use Lifestyle when you want to show the product in a real-world setting that helps buyers visualize it in their space.

3. Can I use the same product image for all three video types?

A. Yes. You can switch between the Lifestyle, Product Close-Up, and 360° Spin tabs to generate different video types using the same uploaded images within the same session.