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Pricing Tiers, Discounts, and How They Work Together

Wholesale pricing is rarely straightforward. Most businesses need to manage multiple pricing layers at once, base prices, quantity breaks, customer-specific tiers, and promotional discounts, all working together without requiring manual adjustments on every order. WizCommerce is built to handle this complexity.


A. Volume Pricing

Volume pricing applies automatic price breaks based on the quantity ordered. The more a buyer orders, the lower the unit price, encouraging larger orders without requiring a rep to manually negotiate every time.

Example; Wall Mirrors:

Quantity Unit Price
1–11 units $120.00
12–47 units $110.00
48+ units $95.00

Volume pricing is set at the product level and works on top of the customer's assigned price list, so each tier of buyer gets their own quantity-based price breaks.


B. Price Lists

Price lists are predefined pricing structures assigned to specific customers or customer groups. Every customer in WizCommerce is assigned to exactly one price list, which determines what they see and what they pay, automatically, across both WizOrder and WizShop.

Example price lists:

  • East Coast Distributor List
  • Interior Designer Program
  • VIP Showroom Pricing

Learn more: See [Price List Management - add link] for a full explanation of how to create, manage, and assign price lists in WizCommerce.


C. Discount Engine

The Discount Engine lets you apply discounts at multiple levels, product, customer, cart, or line item, without modifying your underlying price lists. Discounts can be configured to apply automatically based on rules, or manually applied by a rep during order entry if their role permits it.

Line Item Discount

A discount is applied to a specific product within a cart or order, without affecting other items.

For example, a rep applies a 10% discount to 12 brass candle holders in a larger order while leaving all other items at their standard price.

Cart-Level Discount

A discount applied to the total value of the cart or order — commonly used for volume incentives, seasonal promotions, and loyalty programs.

For example, a retailer placing a $15,000 order receives an additional 5% off the entire order during a seasonal promotion.

Product-Based Discount

A discount automatically applied to specific products or collections based on rules configured in the Discount Engine.

For example, all items in the "Spring 2026 Collection" receive 10% off automatically — no rep action required.

Customer-Based Discount

A discount tied to a specific customer or customer group, applied automatically when the customer logs in or when a rep selects the customer in WizOrder.

For example, ABC Interiors receives 15% off all lighting products whenever they place an order — regardless of which rep handles it.

Discount rules can be layered on top of:

  • Price lists
  • Volume pricing tiers
  • Customer-specific pricing

This lets you manage complex wholesale pricing structures without manual adjustments on every order.

Learn more: See [Discount Engine - link article] for a full guide on setting up and managing discount rules in WizCommerce.