--- title: SellerCloud Integration description: Connect SellerCloud to WizCommerce to sync products, inventory, customers, and orders. Set up, manage syncs, and fix common issues. --- [Skip to content](https://knowledge.wizcommerce.com/sellercloud-integration#main-content) [![Asset 9](https://knowledge.wizcommerce.com/hs-fs/hubfs/Asset%209.png?width=223&height=30&name=Asset%209.png)](https://wizcommerce.com/) Open main navigation Close main navigation - [Contact us](https://mail.google.com/mail/?view=cm&fs=1&to=help@wizcommerce.com) [Contact us](https://mail.google.com/mail/?view=cm&fs=1&to=help@wizcommerce.com) Hi, how can we help? - There are no suggestions because the search field is empty. 1. [WizCommerce Help Centre](https://knowledge.wizcommerce.com/) 2. [Integration & Apps](https://knowledge.wizcommerce.com/integration-apps) May 18, 2026 # SellerCloud Integration The SellerCloud integration syncs products, inventory, customers, and orders between *SellerCloud* and *WizCommerce*. The connection uses JWT token-based authentication via SellerCloud's API, with token refresh handled automatically so the connection stays live without manual intervention. This article walks through how the integration is set up, what data syncs, and how to handle the common scenarios. **Platform:** WizCommerce (with SellerCloud)      |      **Who is this for:** Admins --- #### Table of Contents | **Section** | **Topics** | | --- | --- | | A | [How the Connection Works](https://knowledge.wizcommerce.com/sellercloud-integration#section-a) | | B | [What Data Syncs Between SellerCloud and WizCommerce](https://knowledge.wizcommerce.com/sellercloud-integration#section-b) | | C | [Sync Timing](https://knowledge.wizcommerce.com/sellercloud-integration#section-c) | | D | [Troubleshooting and Common Issues](https://knowledge.wizcommerce.com/sellercloud-integration#section-d) | | E | [FAQs](https://knowledge.wizcommerce.com/sellercloud-integration#faqs) |   --- #### Before You Begin Ensure the following are configured on your side: 1. **Base URL:** Your SellerCloud API base endpoint. 2. **Username:** A dedicated SellerCloud account for the integration. 3. **Password:** The password for that account. Share these with *WizCommerce team* through a secure channel, they are used to authenticate and generate the JWT access token. --- ### A. How the Connection Works *WizCommerce* sends a login request to SellerCloud using the configured username and password. SellerCloud returns a **JWT access token**, which is stored securely on the *WizCommerce* side and included in the `Authorization: Bearer ` header on every API request. Tokens are automatically refreshed when they expire, so the connection stays live without manual intervention. Authentication failures are logged for monitoring. ![SellerCloud Integration Workflow](https://knowledge.wizcommerce.com/hs-fs/hubfs/SellerCloud%20Integration%20Workflow.png?width=528&height=386&name=SellerCloud%20Integration%20Workflow.png) --- ### B. What Data Syncs Between SellerCloud and WizCommerce The integration between SellerCloud and WizCommerce keeps your data in sync across both platforms. Below is a quick overview of the entities that sync, the direction of the data flow, and what each covers.  | **Entity** | **Direction** | **Notes** | | --- | --- | --- | | **Products** (active only) | SellerCloud → WC | Only products with is\_active = true in SellerCloud sync. Inactive items are excluded. Products are fetched 50 at a time (paginated), with incremental sync using the LastUpdatedFrom filter. Additional filters can be configured through the product\_pull\_filter setting. | | **Inventory** | SellerCloud → WC | Pulled incrementally. | | **Customers** | Both ways | New customers and updates sync in both directions. | | **Orders** | Both ways | Confirmed *WizCommerce* orders push to SellerCloud. SellerCloud-origin orders pull into *WizCommerce*. | --- ### C. Sync Timing Product, inventory, and customer pulls run on a schedule, fetching only records changed since the last sync. Confirmed *WizCommerce* orders push to SellerCloud shortly after order confirmation. For on-demand refresh, contact *WizCommerce team* or reach out to [help@wizcommerce.com](mailto:help@wizcommerce.com). --- ### D. Troubleshooting and Common Issues ##### » A new product or SKU isn't showing in WizCommerce - Confirm the product is set to active in SellerCloud (`is_active = true`). Inactive products are excluded. - Wait for the next incremental sync. The integration uses the `LastUpdatedFrom` filter to fetch only changes since the last sync. - If the product is still missing after the next sync, contact [help@wizcommerce.com](mailto:help@wizcommerce.com). ##### » A customer doesn't match between SellerCloud and WizCommerce Customers sync both ways. Updates made in *WizCommerce* push to SellerCloud, and SellerCloud-origin updates pull into *WizCommerce*. If something looks off, confirm where the change was made and which side is the master for that field. If a customer's sales rep doesn't carry through correctly, confirm the sales rep mapping with *WizCommerce team*. ##### » Orders aren't pushing - authentication issue If the JWT token has expired and refresh has failed, push attempts will fail until the connection re-authenticates. Authentication failures are logged on the *WizCommerce* side. Contact [help@wizcommerce.com](mailto:help@wizcommerce.com) if pushes are persistently failing, support will check the auth logs. ##### » An order failed to push because the customer isn't in SellerCloud Before an order can push, the customer must exist in SellerCloud. If the customer was created in *WizCommerce* and hasn't synced to SellerCloud yet, the order push will fail. Push the customer first, then retry the order. ##### » An order failed to push because of product mapping If a product on the order line doesn't have a SellerCloud reference, the push will fail validation. Add the product in SellerCloud (and confirm the mapping in *WizCommerce*), then retry. --- #### FAQs **1. Do I need to refresh my JWT token manually?** **A.** No. Tokens are refreshed automatically by the integration when they expire. You only need to act if authentication fails repeatedly — at that point, contact support. **2. Are inactive products synced?** **A.** Yes. WizCommerce pulls all products from SellerCloud, including inactive ones. Inactive products are synced to WizCommerce but kept in a deactivated state, they exist in the system but aren't active in your storefront or available for ordering until reactivated **3. How are products kept in sync efficiently?** **A.** Products are fetched in batches of 50 with pagination, and the integration uses the `LastUpdatedFrom` filter to pull only records changed since the last sync. --- **Still need help?** Reach out to our [support team](https://mail.google.com/mail/?view=cm&fs=1&to=help@wizcommerce.com) at [help@wizcommerce.com](mailto:help@wizcommerce.com). - [Getting started](https://knowledge.wizcommerce.com/getting-started#main-content) - [Product Overview](https://knowledge.wizcommerce.com/getting-started#product-overview) - [Key Concepts You Should Know](https://knowledge.wizcommerce.com/getting-started#key-concepts-you-should-know) - [Product Guides](https://knowledge.wizcommerce.com/getting-started#product-guides) - [Trade Show Checklist](https://knowledge.wizcommerce.com/getting-started#trade-show-checklist) - [Product Search & Discovery](https://knowledge.wizcommerce.com/product-search-discovery#main-content) - [AI Product Recommendations](https://knowledge.wizcommerce.com/product-search-discovery#ai-product-recommendations) - 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