Pricelist Overview
A pricelist is a named pricing tier that controls two things at once what prices a customer sees and which products they can access. Every customer in WizCommerce is assigned to exactly one pricelist, which loads automatically when a rep selects them in WizOrder or when a buyer logs into WizShop.
This article covers how pricelists work, how they control product visibility, who they affect, and common pricing tier setups used by wholesale businesses.
Platform: WizOrder & WizShop | Who is this for: Admins & Sales Reps
To Get There: Manage > Import - Export > Product > Pricelist
Table of Contents
| Sections | Topics |
| A | Who Uses Pricelists? |
| B | How Pricelists Work |
| C | How Pricelists Control Product Visibility |
| D | Common Pricing Tiers |
| E | FAQs |
Before You Begin
- Ensure you have Admin access to create or manage pricelists.
- Every customer must be assigned to exactly one pricelist. Products not included in a customer's pricelist are completely hidden from them.
A. Who Uses Pricelists?
Pricelists affect everyone who interacts with WizCommerce — but in different ways:
- Admins: Create, configure, and manage pricelists. Decide which products are included in each tier, set the prices, and assign customers to the right tier.
- Sales Reps: Work within the pricelists assigned to their customers. Depending on their permissions, reps may temporarily switch to a different pricelist during order entry.
- Buyers: See prices and products based on their assigned tier when browsing WizShop or placing orders with a rep. They never see other tiers or pricing.
B. How Pricelists Work
Each pricelist does two things simultaneously:
- Controls pricing: Each product in the pricelist has a specific price for that tier. Customers only ever see the prices in their assigned tier.
- Controls product visibility: Products not included in a customer's pricelist are completely hidden. They do not appear in search, the catalog, or the cart.
Example - Three Pricing Tiers:
| Product | Wholesale | Preferred | VIP |
|---|---|---|---|
| Metal Vase | $685.00 | $650.00 | $615.00 |
| Scented Candle | $350.00 | $332.50 | $315.00 |
| Ceramic Planter | $420.00 | $399.00 | $378.00 |
A customer assigned to the Preferred tier sees $650, $332.50, and $399 — they never see Wholesale or VIP prices.
C. How Pricelists Control Product Visibility
If a product is not included in a customer's assigned pricelist, it is completely hidden — it does not appear in search results, the catalog, or the cart. This gives admins precise control over what each customer can see and buy. For example:
- Hide discontinued products from retail customers while keeping them visible for distributors clearing old stock
- Launch new products to VIP customers first before making them available to all tiers
- Hide custom or made-to-order products from standard tiers
D. Common Pricing Tiers
Most wholesale businesses maintain 4-6 pricing tiers:
| Tier | Typical Use |
|---|---|
| Wholesale | Default pricing for new customers |
| Preferred | Better pricing for high-volume or loyal customers |
| VIP / Preferred Plus | Best pricing for top-tier accounts and key partnerships |
| Distributor | Specialized pricing for distribution partners |
| Retail | Full retail pricing for non-wholesale buyers |
Note: Fewer tiers mean easier maintenance. For one-off custom pricing, use the Discount Engine on top of a base tier rather than creating a new pricelist for every exception.
FAQs
1. Can a customer be assigned to more than one pricelist?
A. No. Every customer is assigned to exactly one pricelist at a time. Their assigned pricelist determines which products they can see and what prices they are shown across both WizOrder and WizShop.
2. What happens if a product is not included in a customer's pricelist?
A. The product is completely hidden from that customer — it does not appear in search results, the catalog, or the cart. Only products included in their assigned pricelist are visible to them.
3. How do I handle one-off custom pricing without creating a new pricelist?
A. Use the Discount Engine on top of a base pricing tier. This lets you apply custom discounts to specific customers or orders without the overhead of maintaining an additional pricelist. Sales reps can also edit product prices in the cart if they have the required access.
Not finding what you need? Browse the WizCommerce Help Center, reach out to your Customer Success Manager, or contact our Support Team.