--- title: Why SKUs/products are missing from B2B website? description: Learn why SKUs disappear from your B2B website — price list, visibility settings, ERP sync, or import errors — and how to fix each cause. --- [Skip to content](https://knowledge.wizcommerce.com/why-skus/products-are-missing-from-b2b-website#main-content) [![Asset 9](https://knowledge.wizcommerce.com/hs-fs/hubfs/Asset%209.png?width=223&height=30&name=Asset%209.png)](https://wizcommerce.com/) Open main navigation Close main navigation - [Contact us](https://mail.google.com/mail/?view=cm&fs=1&to=help@wizcommerce.com) [Contact us](https://mail.google.com/mail/?view=cm&fs=1&to=help@wizcommerce.com) Hi, how can we help? - There are no suggestions because the search field is empty. 1. [WizCommerce Help Centre](https://knowledge.wizcommerce.com/) 2. [Help & FAQs](https://knowledge.wizcommerce.com/help-faqs) 3. [Help with WizShop](https://knowledge.wizcommerce.com/help-faqs#help-with-wizshop) July 17, 2026 # Why SKUs/products are missing from B2B website? If a product exists in WizCommerce but isn't showing up on your **B2B website (WizShop)**, it's usually due to one of these settings - not a bug. Check them in this order: ##### **» How to fix it** 1. **Pricelist Assignment:** The SKU may not be toggled "on" for the pricelist assigned to that customer. Go to ***Product Tool → Open the Product → Pricing Section***, and confirm the SKU is included in the relevant tier. 2. **WizShop Visibility Setting:** The product may be hidden from the storefront via either its ***Channel Settings*** (WizShop channel toggle, on the product's management page) or its ***Website Display Setting*** (via Import/Export, set to "Don't show" or "Show for logged-in users only"). Both control the same outcome. Check whichever one your team manages. 1. [**Channel Setting**](https://knowledge.wizcommerce.com/manage-products-and-variants#section-a:~:text=Channel%20Settings%3A%20Make%20the%20product%20visible%20across%20the%20Sales%20Rep%20App%20(WizOrder)%20and%20the%20Online%20Storefront%20(WizShop).%C2%A0) ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/MP9.png?width=670&height=381&name=MP9.png) 2. [**Website Display Setting**](https://knowledge.wizcommerce.com/bulk-manage-product-display-settings-on-wizshop) ![](https://knowledge.wizcommerce.com/hs-fs/hubfs/8.png?width=670&height=379&name=8.png) 3. **ERP-side "Sell on Website" Flag:** If your ERP (NetSuite, SAP, Business Central, etc.) is integrated, it likely has its own flag controlling whether a product syncs to WizCommerce as web-visible. If this flag is off at the source, the product won't reach WizCommerce as web-eligible regardless of any setting inside the Admin Portal. Check with whoever manages your ERP product data. 4. **Silent Import/Export Failure:** If you recently updated this product via a spreadsheet, a slightly mismatched column header (e.g. `SKU_ID` instead of `SKU ID`) can cause the file to fail validation without showing an error. Re-export a fresh template and compare headers before re-uploading. 5. **If none of the above resolves it,** reach out to our support team at [help@wizcommerce.com](https://mail.google.com/mail/u/0/?fs=1&to=help@wizcommerce.com&tf=cm)with the SKU and a screenshot of what you are seeing, so we can check further. ##### **» Things to keep in mind** - These checks are independent; a product can pass one and still be hidden by another. - None of these hide the product permanently; its data, pricing, and history stay intact until the setting is changed back. --- **Still need help?** Reach out to our support team at [help@wizcommerce.com](https://mail.google.com/mail/u/0/?fs=1&to=help@wizcommerce.com&tf=cm). - [Getting started](https://knowledge.wizcommerce.com/getting-started#main-content) - [Product Overview](https://knowledge.wizcommerce.com/getting-started#product-overview) - [Key Concepts You Should Know](https://knowledge.wizcommerce.com/getting-started#key-concepts-you-should-know) - [Product Guides](https://knowledge.wizcommerce.com/getting-started#product-guides) - 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