---
title: Write & Publish Blog Posts
description: Learn how to write and publish blog posts on your WizShop website, from adding content blocks to managing post settings and going live.
---

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May 15, 2026

# Write & Publish Blog Posts

The WizShop CMS includes a built-in blog tool for publishing content to your storefront. This article explains how to create, format, and publish a blog post, and how to manage existing posts including drafts and scheduled content.

**Platform:** WizShop      |      **Who is this for:** Admins

**To Get There:** *WordPress Dashboard **\>** Posts **\>** Add Post*

---

#### Table of Contents

| **Sections** | **Topics** |
| --- | --- |
| **A** | [Understanding WordPress Blocks](https://knowledge.wizcommerce.com/write-and-publish-blog-posts#section-a) |
| **B** | [Publish Your First Blog Post](https://knowledge.wizcommerce.com/write-and-publish-blog-posts#section-b) |
| **C** | [The Post & Block Panel](https://knowledge.wizcommerce.com/write-and-publish-blog-posts#section-c) |
| **D** | [Set an Image as a Featured Image](https://knowledge.wizcommerce.com/write-and-publish-blog-posts#section-d) |
| **E** | [Adding Categories to a Post](https://knowledge.wizcommerce.com/write-and-publish-blog-posts#section-e) |
| **F** | [FAQs](https://knowledge.wizcommerce.com/write-and-publish-blog-posts#faq) |

---

#### Before You Begin

- Make sure you have access to your WordPress admin panel. Use the login link shared during onboarding or go to *yourcompanyname.com/wp-admin*.
- Use the Elementor editor to edit content — not the WordPress editor — to avoid accidentally overwriting pages.

**Note:** Changes saved in the WordPress editor can accidentally convert a page into a template, leading to overwritten content and duplicate pages.

---

### A. Understanding WordPress Blocks

In WordPress, everything on a page is built using blocks. Each block is a separate content element — think of it like arranging items on a shelf. Each item sits in its own space, can be moved or replaced without affecting the others, and together they make up the full display.

For example: a heading block for your title, a paragraph block for your body text, an image block for visuals, and so on.

      *![WP1](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP1.png?width=670&height=379&name=WP1.png)*

When you open a new blog post, you see a heading block and a text box, along with a **+** icon to add more blocks. Click the **+** icon to add a block. If you don't see the **+** icon, type **/** anywhere on the page and the block options will appear.

      *![WP2](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP2.png?width=670&height=378&name=WP2.png)*

Here are the most common blocks you'll use:

| Block | What It Is | What It Does |
| --- | --- | --- |
| **Paragraph** | Adds a regular text block. | Use this for body copy and general content |
| **Heading** | Adds a title or section header | Use this to break up your post into clear sections |
| **Image** | Adds a single image | Upload from your computer or choose from your media library |
| **Gallery** | Use previously uploaded images | Useful for product shots or team photos |
| **List** | Adds a bulleted or numbered list | Useful for features, steps, or key points |
| **Quote** | Adds a styled quote or testimonial | Useful for highlighting customer feedback |

**Note:** If you are not sure which block to use, start with Paragraph for text and Image for visuals — these two cover most everyday writing needs.

---

### B. Publish Your First Blog Post

Once you're familiar with blocks, write and publish your first post.

1. From your dashboard, go to **Posts → Add Post**. 
   
   ![WP3](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP3.png?width=670&height=378&name=WP3.png)
2. Add your title in the ***Add Title*** field at the top. 
   
   ![WP4](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP4.png?width=670&height=379&name=WP4.png)
3. Click ***Edit* *with Elementor***at the top of the page to start writing your content. 
   
   ![UM11](https://knowledge.wizcommerce.com/hs-fs/hubfs/UM11.png?width=670&height=380&name=UM11.png)
4. Once you've finished writing your blog, click **Publish** in the top-right corner. *(Need help editing the layout? Learn how to edit with Elementor.*)
   
   ![UM10](https://knowledge.wizcommerce.com/hs-fs/hubfs/UM10.png?width=670&height=381&name=UM10.png)
5. Click ***Publish*** in elementor to save and publish your page. Once published, you can use the page's slug as a hyperlink to navigate to it.

**Note:** To add a hyperlink to any text, select the text and click the Link button in the toolbar, or press Ctrl + K on your keyboard.

![WP16](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP16.png?width=404&height=115&name=WP16.png)

---

### C. The Post & Block Panel

The panel on the right side of your editor has two tabs — **Post** and **Block** — that control different things depending on what you're doing.

      *![WP6](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP6.png?width=670&height=379&name=WP6.png)*

#### Post Tab

The Post tab controls settings for the entire page or post you're editing. Use it to:

- **Set a featured image:** The thumbnail shown when the post is listed or shared
- **Add an excerpt:** A summary of the page used in search results and previews
- **Change the status:** Switch between Draft and Published
- **Set a publish date:** Schedule when the page goes live
- **Edit the slug:** The URL of the page
- **Change the author:** The user credited for the post
- **Switch the template:** Controls the layout applied to the page
- **Move to trash:** Deletes the page

**Note:** Be careful while editing the slug on a live page. Changing it breaks any existing links pointing to that page. Check with your administrator before changing a slug.

##### **Yoast SEO**

- **SEO Analysis:** Checks how well the page is optimised for search engines and flags what needs improvement
- **Readability Analysis:** Reviews how easy the content is to read and understand
- **Improve your post with Yoast SEO:** Opens Yoast's full recommendations to help improve the page's search ranking

##### Categories and Tags

![WP7](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP7.png?width=258&height=194&name=WP7.png)

- **Categories:** Group your posts under a broad topic, making it easier for visitors to browse related content. Click the arrow to expand and select a category.
- **Tags:** Add specific keywords to your post to describe its content in more detail, helping visitors and search engines find relevant content. Type a tag and press Enter, or use a comma to add multiple tags at once.

#### Block Tab

The Block tab appears when you click on a specific element on the page — like a heading, image, or text block. It shows settings for just that element.

##### **For a Text block**

- Change the font size
- Change the text colour
- Give the block a background colour
  
  ![WP8](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP8.png?width=240&height=375&name=WP8.png)

Enable more settings by clicking the three dots above the ***Typography section***:

- **Appearance:** Sets the weight and style of the text, such as bold or italic
- **Letter Spacing:** Adjusts the space between individual characters
- **Decoration:** Adds a line under, through, or removes styling from the text
- **Letter Case:** Controls whether text appears in uppercase, lowercase, or title case
- **Drop Cap:** Makes the first letter of a paragraph oversized for a decorative effect
  
  ![WP9](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP9.png?width=346&height=274&name=WP9.png)

##### **For the Image block**

- **Styles:** Controls whether the image has straight edges (Default) or rounded corners (Rounded)
- **Alternative Text:** A short description of the image used by search engines and screen readers
- **Aspect Ratio:** Controls the proportional shape of the image, such as square or widescreen
- **Width:** Sets how wide the image appears on the page in pixels
- **Height:** Sets how tall the image appears on the page in pixels
- **Resolution:** Controls the quality and file size of the image loaded on the page

![WP10](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP10.png?width=294&height=771&name=WP10.png)

When nothing is selected on the page, the Block tab will be empty or greyed out.

---

### D. Set an Image as a Featured Image

A featured image is the main image associated with a page or post. It appears in previews, thumbnails, and anywhere the page is displayed across your site.

1. Open the page in the WordPress editor.
2. Click ***Post*** in the right-hand panel.
3. Click ***Set Featured Image***. 
   
   ![WP11](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP11.png?width=670&height=315&name=WP11.png)
4. Select an image from the ***Media Library**,* or click ***Upload Files*** to add a new one.
5. Add a description in the ***Alt Text*** field to improve accessibility and SEO.
6. Click ***Set Featured Image*** to confirm.
   
   ![WP12](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP12.png?width=670&height=318&name=WP12.png)

---

### E. Adding Categories to a Post

Categories help organise your posts and make them easier to find on your site.

1. Open the page or post in the WordPress editor.
2. Click ***Post*** in the right-hand panel. 
   
   ![WP14](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP14.png?width=670&height=316&name=WP14.png)
3. Scroll down to ***Categories*** and select from the existing categories listed.
4. To create a new category, click ***Add New Category***.
5. Enter a name for the category.
6. If you want this category to sit under another category, select it from the ***Parent Category*** dropdown. For example, selecting *Summer* as the parent places your new category under it, like *Summer \> Accessories*. 
   
   ![WP15](https://knowledge.wizcommerce.com/hs-fs/hubfs/WP15.png?width=243&height=528&name=WP15.png)
7. Click ***Add Category*** to save. The new category is created and selected automatically.

**Note:** Categories can only be created and managed through the WordPress editor.

---

#### FAQs

**1. Why should I use Elementor instead of the WordPress editor?**

**A.** Saving changes in the WordPress editor can accidentally save a page as a template, which overwrites other pages and creates duplicates across your site. Elementor avoids this risk and gives you more control over the layout.

**2. How do I add a link to text in my blog post?**

**A.** Select the text you want to link, then click the **Link** button in the toolbar or press **Ctrl + K** on your keyboard. Paste or type the URL and confirm.

**3. Can I schedule a blog post to publish later?**

**A.** Yes. In the Post tab on the right-hand panel, click **Set a publish date** and choose when you want the post to go live.

---

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