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How WizCommerce Works

A. What Is WizCommerce 

WizCommerce is an AI-powered platform designed to modernize wholesale sales and operations. It connects and streamlines every customer-facing sales channel (from sales reps and B2B portals to EDI and marketplaces) into one ecosystem.

Built for the unique complexities of wholesale, it includes tools for catalog management, customer-specific pricing, studio-quality catalog imagery, and a wholesale-native B2B storefront. It also uses AI co-workers to automate repetitive tasks, such as order entry and data processing, so teams can focus on growing the business rather than chasing manual fixes.

B. Overview of WizCommerce Products

The platform is composed of four core products, each focused on a key area of wholesale operations:  

Product

Purpose

Best For

WizOrder: The Sales Rep App

An AI-first order-taking app designed for how sales reps actually work in the field. Built for fast, flexible ordering at trade shows, customer visits, and on-the-go conversations, with AI handling the repetitive work so reps can focus on selling.

For sales teams who sell everywhere and business admins who need oversight, unifying flexible order capture with real-time control in one AI-powered workflow.

WizShop: B2B E-Commerce

A B2B e-commerce platform built wholesale-native from the ground up. Supports customer-specific pricing, catalogs, permissions, and ordering rules without plugins or workarounds, so buyers get experiences that match how they actually purchase.

Buyers who self-serve, and brands that want a branded, seamless online ordering experience.

WizStudio: AI Catalog + Product Imagery

 

Studio-quality product images without photoshoots. Generate professional catalog imagery using AI, faster, more scalable, and consistent across all your channels.

Marketing and sales teams that need professional imagery at scale, quickly, and cost-effectively.

WizPay: B2B Payment Provider

Payments are embedded directly into your wholesale workflows. Integrated with orders, invoices, and follow-ups, so payments happen within your existing processes, not as a separate system to manage.

Finance, sales, and business admins in wholesale who need payments integrated directly into how orders are already processed and tracked.

 
 

AI Co-Workers

AI Co-Workers are agentic workflows that automate specific wholesale jobs end-to-end. They operate on top of WizCommerce's core products and handle the manual, repetitive work that typically slows teams down.

  • AI Order Entry Assistant: Reads incoming orders from any format (email, PDF, scan, image, spreadsheet) and transforms them into structured, system-ready orders, removing one of wholesale's biggest manual bottlenecks.

  • AI Sales Copilot: Provides sales reps with a real-time assistant for surfacing customer insights, checking order history, finding products, and preparing follow-ups, all through simple chat, directly in the flow of their work.

C. How Different Teams Use WizCommerce

  1. Sales Representatives: Reps use WizOrder, a mobile-friendly order-taking app built for real-world selling. Whether at a customer site, trade show, or on the road, they can quickly place orders, check customer-specific pricing, and access product information.

    AI helps you quickly find the right products, so you spend less time scrolling and more time selling. With the AI Sales Copilot, you can ask plain‑English questions about a customer’s past orders or what’s in stock right now, right inside the app, without digging through your ERP or spreadsheets. 

  2. Wholesale Buyers: Buyers interact with your website/storefront (WizShop portal), where they view personalized catalogs, pricing, and order history. They can place orders easily, track shipments, and manage their account, all within a consistent, professional experience.

  3. Administrators Teams: Admins configure WizCommerce to match business rules, such as pricing tiers, customer permissions, and approval workflows, through an intuitive interface. They maintain oversight of all sales activity from one dashboard. 

4. How WizCommerce Integrates with Your ERP

WizCommerce is designed to complement your existing ERP. It acts as a modern sales layer that sits above your ERP, synchronizing data bidirectionally to ensure accuracy and efficiency.

Key Integration Points:

  • Real-Time Sync: WizCommerce stays in constant sync with your ERP (e.g., QuickBooks desktop and online, Business Central, Tecsys, NetSuite, Sage, Microsoft Dynamics). Product information, inventory levels, customer data, and pricing flow from the ERP into WizCommerce. Orders, invoices, shipments, and customer updates flow back.

  • Operational Harmony: Your ERP remains the single source of truth for financials, inventory management, and manufacturing. WizCommerce becomes the single point of control for all customer-facing sales activities and your admin-level sales insights. This separation allows each system to excel at what it does best while keeping data consistent across the business.

This results in teams spending less time re-entering data, correcting errors, or reconciling systems, and more time serving customers and growing sales.