Explore WizShop: The Online Store Front
What is WizShop?
WizShop is a B2B e-commerce platform built wholesale-native from the ground up.
Unlike generic commerce tools that rely on plugins and workarounds to support wholesale, WizShop is built on core wholesale requirements, including customer-specific pricing, catalogs, ordering rules, permissions, and workflows. WizShop includes both a buyer-facing storefront and an admin backend.
Who uses WizShop?
Wholesale Buyers use the online storefront to browse products, view personalized pricing, place orders, and manage their accounts through a self-serve experience.
Business Admins use the admin backend to manage the product catalog, configure customer accounts and pricing, and control storefront settings.
Access WizShop
For Buyers: WizShop is a web-based storefront at your company’s custom domain. Buyers log in with credentials provided during onboarding.
For Admins: The admin backend is accessible through the WizOrder web portal. (Admin Portal)
Finding Your Way Around WizShop
WizShop has two main interfaces: the buyer-facing storefront and the admin backend.
A. For Buyer

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Home Page: Product browsing, featured collections, and categories
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Product Pages: Detailed product information with customer-specific pricing, inventory availability, and AI recommendations (View Similar).
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Wishlist: Save products for later or share with your sales rep
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Search: Find products by name, SKU, and more.
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Shopping Cart: Review selected items, adjust quantities, and proceed to checkout.
B. For Admins

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Sales tab: Access customer management, including Leads, Website Users, Abandoned Carts, and customer accounts. Manage registrations, approvals, and customer relationships.
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Leads: New customer registration requests awaiting approval. Review company details and contact information, then approve or reject applications.
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Website User: Active customer accounts with storefront access. View login status, resend invitation links, reset passwords, and manage account permissions.
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Abandoned Carts: View items customers added but didn't purchase. Track which products were added, when, and the total cart value to follow up with customers.