Key Buying and Pricing Concepts

Understanding how buying works in WizCommerce helps reps and buyers move faster, from browsing products to placing a confirmed order. Here are the key concepts you'll encounter.

A. Carts, wishlists, and catalogs

• Cart: 

  A cart is where a buyer keeps products they intend to purchase. Items in the cart are ready for order placement, either directly as an order or converted into a quote first.

  For example, a retailer preparing for fall may add 12 velvet pumpkins, 8 brass candle holders, and 6 oversized wall clocks to their cart before confirming the order.

  WizCommerce supports multi-carts, that means a rep can keep multiple active carts open for the same customer at once. This is useful when preparing separate orders for different locations or buying occasions without starting from scratch each time

• Wishlist (Saved List): 

  A wishlist is a saved collection of products that reps and buyers can refer back to without committing to a cart or order. Think of it as a bookmark — a way to save products you want to revisit, share with a customer, or use as the starting point for a catalog or order.

  Wishlists can be:

  • Created by reps for specific customers
  • Created by buyers directly on WizShop
  • Published as promoted products[link to promoted products], making them visible to buyers as a curated selection
  • Converted into a cart, catalog, or quote when ready to move forward

• Catalog: 

  In WizCommerce, the word "catalog" can refer to two different things depending on the context:

  • Your full product catalog: The complete range of products available in your WizCommerce account
  • A custom catalog: A curated selection of products put together for a specific buyer or occasion, created from a wishlist or manually assembled

  What a buyer sees in their catalog is not the same for everyone. Customer-specific pricing and price list assignments determine exactly which products and prices each buyer sees when they log in. What Buyer A sees and pays can be entirely different from what Buyer B sees and pays.

  For example, a large regional retailer may see distributor pricing, exclusive SKUs, and volume tiers, while a small boutique sees standard wholesale pricing with different MOQ requirements.

B. Customer-specific pricing

Pricing in WizCommerce is not one-size-fits-all; it is tied to the customer, not just the product. Every customer is assigned to a price list that determines what they see and what they pay. This happens automatically when a rep selects a customer in the Sales Rep App (WizOrder), or when a buyer logs into your Online Storefront (WizShop).

Prices can vary based on:

• Customer type: For example, boutique retailers vs. national chains
• Product or collection: For example, a premium lighting line with its own pricing tier
• Volume tiers: For example, 1–11 units at one price, 12–47 units at a lower price, 48+ units at the best price

When a buyer logs in or is selected by a rep, their correct pricing is automatically displayed across:

• The Sales Rep App (WizOrder)
• The Online Storefront (WizShop)

No manual switching is needed. The right prices show up automatically based on the customer's assigned price list.