Key Buying and Pricing Concepts

This article explains the three core buying tools in WizCommerce, carts, wishlists, and catalogs, and how customer-specific pricing works across WizOrder and WizShop. It is the conceptual foundation for understanding how buyers shop and how pricing is applied automatically.

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Table of Content

• Cart: 

  A cart is where a buyer keeps products they intend to purchase. Items in the cart are ready for order placement, either directly as an order or converted into a quote first.

  For example, a retailer preparing for fall may add 12 velvet pumpkins, 8 brass candle holders, and 6 oversized wall clocks to their cart before confirming the order.

  WizCommerce supports multiple carts, which means a rep can keep multiple active carts open for the same customer at once. This is useful when preparing separate orders for different locations or buying occasions without starting from scratch each time

• Wishlist (Saved List): 

  A wishlist is a saved collection of products that reps and buyers can refer back to without committing to a cart or order. Think of it as a bookmark, a way to save products you want to revisit, share with a customer, or use as the starting point for a catalog or order.

  Wishlists can be:

  • Created by reps for specific customers
  • Created by buyers directly on WizShop
  • Published as promoted products , making them visible to buyers as a curated selection
  • Converted into a cart, catalog, or quote when ready to move forward

• Catalog: 

  In WizCommerce, the word catalog can refer to two different things depending on the context:

  • Your full product catalog: The complete range of products available in your WizCommerce account
  • A custom catalog: A curated selection of products put together for a specific buyer or occasion, created from a wishlist or manually assembled

  What a buyer sees in their catalog is not the same for everyone. Customer-specific pricing and price list assignments determine exactly which products and prices each buyer sees when they log in. What Buyer A sees and pays can be entirely different from what Buyer B sees and pays.

  For example, a large regional retailer may see distributor pricing, exclusive SKUs, and volume tiers, while a small boutique sees standard wholesale pricing with different MOQ requirements.

B. Customer-specific pricing

Pricing in WizCommerce is not one-size-fits-all; it is tied to the customer, not just the product. Every customer is assigned to a price list that determines what they see and what they pay. This happens automatically when a rep selects a customer in the Sales Rep App (WizOrder), or when a buyer logs into your Online Storefront (WizShop).

Prices can vary based on:

• Customer type: For example, boutique retailers vs. national chains
• Product or collection: For example, a premium lighting line with its own pricing tier
• Volume tiers: For example, 1–11 units at one price, 12–47 units at a lower price, 48+ units at the best price

When a buyer logs in or is selected by a rep, their correct pricing is automatically displayed across:

• The Sales Rep App (WizOrder)
• The Online Storefront (WizShop)

No manual switching is needed. The right prices show up automatically based on the customer's assigned price list.

FAQs

1. Can a rep have multiple carts open for the same customer at the same time?

A. Yes. WizCommerce supports multiple carts per customer, allowing reps to prepare separate orders for different locations or buying occasions simultaneously without losing any existing cart contents.

2. Can a wishlist be shared with a buyer?

A. Yes. Wishlists can be published as promoted products, making them visible to buyers on WizShop as a curated selection.

3. Do all buyers see the same prices?

A. No. Each buyer is assigned a price list that determines the prices they see. A large regional retailer may see distributor pricing and volume tiers, while a small boutique sees standard wholesale pricing,  all automatically, based on their account settings.

4. Does a rep need to manually switch pricing when serving different customers?

A. No. When a rep selects a customer in the Sales Rep App, or when a buyer logs into WizShop, the correct pricing for that customer is applied automatically. No manual switching is required.